Editorial Policy
Weliveco publishes pet insurance education and decision-support content for general informational purposes. Our editorial goal is to help pet owners understand insurance terminology, policy mechanics, sample cost scenarios, and questions to ask before reviewing official provider materials.
Editorial Principles
| Principle | What It Means |
| Education first | Content should explain concepts, not push a purchase decision |
| Plain language | Articles should be understandable for readers new to pet insurance |
| Transparent limits | Pages should state when information is general, sample-based, or subject to provider variation |
| Source-aware writing | Claims should be based on official provider materials, veterinary/public data sources, or clearly labeled sample assumptions |
| Compliance-safe wording | Content should avoid guarantees, personalized recommendations, or quote-like language |
Content Creation Process
Weliveco content may be drafted with AI assistance and then reviewed by a human editor before publication. AI assistance may be used for outlining, plain-language drafting, summarization, formatting, and internal linking suggestions.
Human review should check:
- whether the page matches Weliveco’s education-first positioning;
- whether terminology is clear and not misleading;
- whether sample examples are labeled as samples;
- whether claims need sources or softer wording;
- whether the page avoids sales, quote, or personalized recommendation language;
- whether required disclaimers are visible.
Source Standards
When possible, content should rely on:
- official insurance provider policy documents or help-center materials;
- state insurance department or regulator materials;
- veterinary association or veterinary hospital educational resources;
- reputable pet health or cost references;
- clearly labeled internal sample assumptions.
If a page uses sample cost ranges, sample risk scoring, or sample plan structures, those examples must be labeled as educational estimates or sample scenarios. They should not be presented as live pricing, official quotes, provider eligibility decisions, or claim outcomes.
Updates and Corrections
Pet insurance terms, provider policies, exclusions, waiting periods, and pricing can change. Weliveco pages should include an update date when practical, especially for comparison, review, cost, and tool pages.
If a reader identifies an error or outdated statement, Weliveco should review the issue and update the content when appropriate. Corrections should prioritize clarity, accuracy, and user safety.
Provider and Affiliate Content
Provider comparison and review content requires extra editorial review before publication. Weliveco should not publish universal “best for everyone” rankings or imply that one provider is right for a specific reader’s pet.
If affiliate links are added in the future:
- disclosures must be visible;
- editorial content must explain methodology;
- links must not replace official policy review;
- recommendations must remain general and educational.
Prohibited Editorial Claims
Avoid language that implies:
- guaranteed coverage;
- guaranteed reimbursement;
- official quote generation;
- claim approval;
- provider enrollment;
- personalized insurance advice;
- medical diagnosis;
- financial advice;
- one universally best provider.
Required Page-Level Reminder
Pages in the pet insurance system should include a reminder that Weliveco is not an insurance company, broker, licensed producer, or official quote provider, and that users should review official provider policy terms before making decisions.